<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[Rolla]]></title><description><![CDATA[Empowering agents to film their own listings with the support of a film agency.]]></description><link>https://www.rollavideo.com/blog</link><generator>RSS for Node</generator><lastBuildDate>Thu, 28 May 2026 00:08:24 GMT</lastBuildDate><atom:link href="https://realestate.rollavideo.com/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[How to Create Brand Guidelines: A Strategic Guide for Building an Unforgettable Brand Identity]]></title><description><![CDATA[Transform your brand consistency with expert strategies for creating professional brand guidelines. Learn proven approaches to developing visual, verbal, and experiential elements that build lasting brand recognition.]]></description><link>https://realestate.rollavideo.com/post/how-to-create-brand-guidelines-a-strategic-guide-for-building-an-unforgettable-brand-identity</link><guid isPermaLink="false">679b317dce1735275803e938</guid><pubDate>Mon, 03 Mar 2025 16:17:11 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/https://api.outrank.so/storage/v1/object/public/article-images/ac8b9b84-2ba3-46a8-820a-9efaf07d6b59/featured-image-4c7ef4e4-6dd9-46f8-8d4f-11416b250d2c.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Samantha Etheridge</dc:creator></item><item><title><![CDATA[The Ultimate Content Marketing Strategy Template: Build Your Success Plan]]></title><description><![CDATA[Create a winning content marketing strategy with our comprehensive template. Learn battle-tested frameworks, measurement techniques, and implementation tactics used by successful brands to drive measurable content marketing results.]]></description><link>https://realestate.rollavideo.com/post/the-ultimate-content-marketing-strategy-template-build-your-success-plan</link><guid isPermaLink="false">6799e16b2f404e24e21e899f</guid><pubDate>Tue, 11 Feb 2025 02:12:30 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/https://api.outrank.so/storage/v1/object/public/article-images/ac8b9b84-2ba3-46a8-820a-9efaf07d6b59/featured-image-ed2acaa1-a1cf-4811-b1ca-471fd77385a8.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Samantha Etheridge</dc:creator></item><item><title><![CDATA[Social Media Engagement Metrics: A Comprehensive Guide for Modern Marketers]]></title><description><![CDATA[Master the art of measuring social media success with data-driven engagement metrics. Learn proven strategies from industry experts to track, analyze, and optimize your social media performance for measurable results.]]></description><link>https://realestate.rollavideo.com/post/social-media-engagement-metrics-a-comprehensive-guide-for-modern-marketers</link><guid isPermaLink="false">67988f5c66e76ecb19f5929f</guid><pubDate>Fri, 07 Feb 2025 16:03:32 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/https://api.outrank.so/storage/v1/object/public/article-images/ac8b9b84-2ba3-46a8-820a-9efaf07d6b59/featured-image-a95bb798-5dbd-4c82-974d-ed1eaf8fc49c.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Samantha Etheridge</dc:creator></item><item><title><![CDATA[The Ultimate Content Strategy Framework: Transform Your Digital Marketing Results]]></title><description><![CDATA[Master the proven content strategy framework used by leading brands to drive measurable growth. Learn battle-tested approaches for creating, implementing, and optimizing content that delivers real business impact.]]></description><link>https://realestate.rollavideo.com/post/the-ultimate-content-strategy-framework-transform-your-digital-marketing-results</link><guid isPermaLink="false">67973ed066e76ecb19f1c7e8</guid><pubDate>Thu, 30 Jan 2025 19:01:11 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/https://api.outrank.so/storage/v1/object/public/article-images/ac8b9b84-2ba3-46a8-820a-9efaf07d6b59/featured-image-5fa8a045-6fc8-4253-a784-f6be78893b6d.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Samantha Etheridge</dc:creator></item><item><title><![CDATA[How to Increase Social Media Engagement: Expert Strategies That Drive Real Results]]></title><description><![CDATA[Master proven techniques to boost your social media engagement across platforms. Learn data-driven strategies for creating engaging content, understanding platform-specific tactics, and measuring success.]]></description><link>https://realestate.rollavideo.com/post/how-to-increase-social-media-engagement-expert-strategies-that-drive-real-results</link><guid isPermaLink="false">6795ed4639b32a2deb6e7772</guid><pubDate>Mon, 27 Jan 2025 04:23:15 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/https://api.outrank.so/storage/v1/object/public/article-images/ac8b9b84-2ba3-46a8-820a-9efaf07d6b59/featured-image-61e6448f-b7fc-4946-93a7-da703b2e217b.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Samantha Etheridge</dc:creator></item><item><title><![CDATA[How to Measure Brand Awareness: The Complete Guide for Modern Marketing Teams]]></title><description><![CDATA[Master brand awareness measurement with data-driven strategies that deliver actionable insights. Learn battle-tested approaches for tracking, analyzing, and improving your brand's visibility from industry experts.]]></description><link>https://realestate.rollavideo.com/post/how-to-measure-brand-awareness-the-complete-guide-for-modern-marketing-teams</link><guid isPermaLink="false">67949be0d0d2f00ad9d85389</guid><pubDate>Mon, 27 Jan 2025 04:20:43 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/https://api.outrank.so/storage/v1/object/public/article-images/ac8b9b84-2ba3-46a8-820a-9efaf07d6b59/featured-image-455c84e9-85bd-4ed4-a4b4-312bfa033c1c.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Samantha Etheridge</dc:creator></item><item><title><![CDATA[12 Powerful User Generated Content Examples That Drive Real Results]]></title><description><![CDATA[Master user generated content with proven examples from industry-leading brands. Learn actionable strategies to boost engagement, build authentic connections, and drive measurable conversions through expert insights and real-world success stories.]]></description><link>https://realestate.rollavideo.com/post/12-powerful-user-generated-content-examples-that-drive-real-results</link><guid isPermaLink="false">679403bf372f861c2255b367</guid><pubDate>Fri, 24 Jan 2025 21:36:43 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/https://api.outrank.so/storage/v1/object/public/article-images/ac8b9b84-2ba3-46a8-820a-9efaf07d6b59/featured-image-4f1aca8a-ab36-4b96-b3b8-f895fd91e028.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Samantha Etheridge</dc:creator></item><item><title><![CDATA[Compass Military Division partners with Rolla to Empower Agents with Branded Video Content]]></title><description><![CDATA[At Compass Military Division, we're thrilled to announce our strategic partnership with Rolla, the leading branded video creation...]]></description><link>https://realestate.rollavideo.com/post/rolla-partners-with-compass-military-division-to-empower-real-estate-agents-with-dynamic-video-conte</link><guid isPermaLink="false">66327e882efcb96004915ede</guid><pubDate>Wed, 01 May 2024 17:43:09 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/9ea9bb_55c5ea078494459ebeb7f04a8a2676a7~mv2.jpg/v1/fit/w_910,h_512,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Jesse Senger</dc:creator></item><item><title><![CDATA[Top 3 Tips to Generate More Buyer and Seller Leads with Video in 2024]]></title><description><![CDATA[This is a recap video of a Rolla Webinar that occurred on January 24th, 2024. Want to learn more about Rolla? Watch the demo below.]]></description><link>https://realestate.rollavideo.com/post/top-3-tips-to-generate-more-buyer-and-seller-leads-with-video-in-2024</link><guid isPermaLink="false">65b29006f6c735de2f4fc8f3</guid><pubDate>Thu, 25 Jan 2024 16:50:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/9ea9bb_73643fdc5d964a43ae67d219797396eb~mv2.png/v1/fit/w_1000,h_824,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Jesse Senger</dc:creator></item><item><title><![CDATA[Five straightforward video tips for realtors to use right now]]></title><description><![CDATA[This is a recap video of a Rolla Webinar that occured on Dec 14, 2023.]]></description><link>https://realestate.rollavideo.com/post/five-straightforward-video-tips-for-realtors-to-use-right-now</link><guid isPermaLink="false">657c9b35cc024b21f90bffd5</guid><pubDate>Fri, 15 Dec 2023 18:32:59 GMT</pubDate><enclosure url="http://i.ytimg.com/vi/91XS7jewHOU/maxresdefault.jpg" length="0" type="video"/><dc:creator>Jesse Senger</dc:creator></item><item><title><![CDATA[Generate leads in your sleep with Rolla’s video subscription service]]></title><description><![CDATA[Did you know that you can generate leads while you sleep? Sounds a little crazy right? Well, not really. You can generate leads while you...]]></description><link>https://realestate.rollavideo.com/post/generate-leads-sleep-rolla-video-subscription-service</link><guid isPermaLink="false">6159e96ce5df7a0017ead49e</guid><category><![CDATA[Video Content Strategy]]></category><category><![CDATA[Social Media Marketing Plan]]></category><category><![CDATA[Real Estate Marketing]]></category><pubDate>Wed, 03 Nov 2021 23:53:33 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/fc18e6_2dc7ef370f7642df8396b96fb18b8a6d~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Syed Tanveer</dc:creator></item><item><title><![CDATA[5 ways the top real estate agents WOW through personality]]></title><description><![CDATA[There are over 3 million active real estate agents in the United States, according to the latest estimate from the Association of Real...]]></description><link>https://realestate.rollavideo.com/post/5-ways-top-real-estate-agents-personality</link><guid isPermaLink="false">6160608b93bc0400173524cb</guid><category><![CDATA[How-To]]></category><category><![CDATA[Market Update Videos]]></category><category><![CDATA[Topic Videos]]></category><category><![CDATA[Agent Bios]]></category><category><![CDATA[Video Content Strategy]]></category><pubDate>Wed, 03 Nov 2021 23:52:12 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/fc18e6_9407cfd3724540179cfa15ef8ed5fed9~mv2.jpeg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Syed Tanveer</dc:creator></item><item><title><![CDATA[How Rolla helps agents sell luxury listings]]></title><description><![CDATA[Selling luxury properties presents unique challenges for real estate agents. For example, luxury homes usually appeal to a narrower...]]></description><link>https://realestate.rollavideo.com/post/rolla-helps-agents-sell-luxury-listings</link><guid isPermaLink="false">616b328ae9faa70016a42c02</guid><category><![CDATA[Listing Videos]]></category><category><![CDATA[Video Content Strategy]]></category><category><![CDATA[Real Estate Marketing]]></category><pubDate>Wed, 03 Nov 2021 23:48:31 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/fc18e6_7ae59159c2b447a7b300b91c77f6a728~mv2.jpeg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Syed Tanveer</dc:creator></item><item><title><![CDATA[5 ways Rolla helps you capture footage audiences WANT to SEE]]></title><description><![CDATA[Did you know that: Listings that feature video get 403% more inquiries than their counterparts 73% of homeowners are more likely to list...]]></description><link>https://realestate.rollavideo.com/post/5-ways-rolla-helps-capture-footage</link><guid isPermaLink="false">6172fd59a4496e00174aa2e3</guid><category><![CDATA[Listing Videos]]></category><category><![CDATA[Marketing Tips]]></category><category><![CDATA[Video Content Strategy]]></category><category><![CDATA[How-To]]></category><pubDate>Wed, 03 Nov 2021 23:39:33 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/fc18e6_b1818cf3b21048d182f9e973166e75cc~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Syed Tanveer</dc:creator></item><item><title><![CDATA[Easy to create videos with our video subscription service]]></title><description><![CDATA[Now that we’ve established that video is the next big thing in real estate marketing, you need to consistently make engaging content....]]></description><link>https://realestate.rollavideo.com/post/easy-create-videos-subscription-service</link><guid isPermaLink="false">6172fe8578d6590016c9c469</guid><category><![CDATA[Listing Videos]]></category><category><![CDATA[Market Update Videos]]></category><category><![CDATA[Real Estate Insights]]></category><category><![CDATA[Video Content Strategy]]></category><category><![CDATA[Topic Videos]]></category><category><![CDATA[Neighborhood Guides]]></category><category><![CDATA[Real Estate Stats]]></category><category><![CDATA[Agent Bios]]></category><category><![CDATA[Before and After Videos]]></category><category><![CDATA[Real Estate Marketing]]></category><pubDate>Wed, 03 Nov 2021 23:34:52 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/fc18e6_3e1b361ec5b84cdb93964435fccc8b37~mv2.jpeg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Syed Tanveer</dc:creator></item><item><title><![CDATA[The luxury home market is moving to video]]></title><description><![CDATA[Luxury home clients are looking for the top of the line everything: appliances, location, views, and marketing. Video creation should be...]]></description><link>https://realestate.rollavideo.com/post/luxury-home-market-moving-video</link><guid isPermaLink="false">6172ffbfd258710017ae0405</guid><category><![CDATA[Real Estate Insights]]></category><category><![CDATA[Video Content Strategy]]></category><category><![CDATA[Real Estate Stats]]></category><pubDate>Wed, 03 Nov 2021 23:32:09 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/fc18e6_5c091f2a9f95458a87910f62f5dbffe6~mv2.jpeg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Syed Tanveer</dc:creator></item><item><title><![CDATA[Increase your open rates with video]]></title><description><![CDATA[Video isn’t just effective on social media. It will increase the open rate of your new listing and open house email blasts. The more...]]></description><link>https://realestate.rollavideo.com/post/increase-real-estate-open-rates-with-video</link><guid isPermaLink="false">617300d9a7103d0017b70e76</guid><category><![CDATA[Social Media Marketing Plan]]></category><category><![CDATA[Video Content Strategy]]></category><category><![CDATA[Real Estate Marketing]]></category><category><![CDATA[Real Estate Stats]]></category><category><![CDATA[Real Estate Insights]]></category><pubDate>Wed, 03 Nov 2021 23:27:37 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/fc18e6_35403f4d4c8c4ccbaa7374e44a388b6a~mv2.jpeg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Syed Tanveer</dc:creator></item><item><title><![CDATA[You’re wasting money on direct marketing mailers. We’ve figured out how much.]]></title><description><![CDATA[What if we told you that your marketing mailer investment is a waste of money? Direct marketing has been a fan favorite of real estate...]]></description><link>https://realestate.rollavideo.com/post/wasting-money-direct-marketing-mailers</link><guid isPermaLink="false">6173017d09449a0016614fbf</guid><category><![CDATA[Real Estate Stats]]></category><category><![CDATA[Marketing Tips]]></category><category><![CDATA[Real Estate Marketing]]></category><pubDate>Wed, 03 Nov 2021 23:22:08 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/fc18e6_6abe9c5315a54968855b871ab36bda31~mv2.jpeg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Syed Tanveer</dc:creator></item><item><title><![CDATA[Be seen online with these 5 tips]]></title><description><![CDATA[Have you ever wondered how real estate agents get views on their videos, or get featured in the news and on Good Morning America for...]]></description><link>https://realestate.rollavideo.com/post/be-seen-online-with-these-5-tips</link><guid isPermaLink="false">617301fc89d687001620b528</guid><category><![CDATA[Video Content Strategy]]></category><category><![CDATA[How-To]]></category><category><![CDATA[Real Estate Stats]]></category><category><![CDATA[Social Media Marketing Plan]]></category><pubDate>Wed, 03 Nov 2021 23:19:51 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/fc18e6_3301726f06844f01860d6a74f0a06ddb~mv2.jpeg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Syed Tanveer</dc:creator></item><item><title><![CDATA[Pivot! Open houses are headed to video]]></title><description><![CDATA[This past year we have seen the real estate industry pivot as open houses - one of the main sources of lead generation for agents - were...]]></description><link>https://realestate.rollavideo.com/post/pivot-open-houses-headed-video</link><guid isPermaLink="false">61730587688fc5001692a3f2</guid><category><![CDATA[Listing Videos]]></category><category><![CDATA[Real Estate Stats]]></category><pubDate>Wed, 03 Nov 2021 23:16:14 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/fc18e6_802e2efc7d024e90a149494cb18dd661~mv2.jpeg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Syed Tanveer</dc:creator></item></channel></rss>